Wednesday, September 19, 2018

Week 6 2018: Ten Characters

Sept. 24 - 27, 2018

Objective: Duplicate & Change
Assignment: Design 10 Characters
Details: Watch the video below. Create ten of your own unique characters.
Save As: 10characters.ai

Video Tutorial

end

Monday, September 17, 2018

Week 5 2018 Media Layouts

September 17-20, 2018

Objective: Placing Graphics for different sizes.
Assignments: Business Card, Web Header, Video Title, & Magazine Ad.
Description: Use your logo place in each of the design layouts.

Download Media Template





Thursday, September 13, 2018

Week 4b 2018 Fonts

September 10-14, 2018



Assignments: Download 5 Fonts
Description: Download 5 different fonts and Install.

1. Find 5 fonts.
- DaFont: http://www.dafont.com/
- ReFont: http://www.refont.com/

2. Download Font
3. Unzip Font (.zip)
4. Install font. (.ttf or .otf)

Assignment: Logos (50pts)
Details: Create your own business and design five different variations of your logo.

Your logo must be a vector art graphics, no images on your logo. You can trace with the pen tool or download fonts to get clip art if you want.



-5 logos 100pts

Illustrator Gradient Tool





Illustrator Type Tool
 





Monday, September 10, 2018

Week 4a 2018 Logo Design

Sept. 10 - 14, 2018


Assignment: Logo Trace (logotrace.ai)
Details: Download a logo and retrace it.


Assignment: Logo Research
Details: Research what your logo needs to communicate to your consumers.
Links: https://99designs.com/launch/logo-design/bdcd9bb46fad1420/brief

Background Information
-Name in logo.
-Type of organization or product.
-Target audience.
-Type of Industry.

Visual Style
-Word mark: Organization name in a stylized type/font become the logo.
-Pictorial mark: An image or shape that is easily recognizable is used to represent your business.
-Abstract mark: An abstract shape or symbol in used to convey the values of your business.
-Letter mark: Letters/initials from your business name are used to create a logo.
-Emblem: Organization name enveloped by a pictorial.
-Character: A character or mascot to represent your business.
-Web 2.0: Representing trends from the internet including gradients, rounded corner etc.



Colors
Common associations in Western culture
  • Red: Passion, Anger, Vigor, Love, Danger
  • Yellow: Knowledge, Energy, Joy, Intellect, Youth
  • Green: Fertility, Wealth, Healing, Success, Growth
  • White: Purity, Healing, Perfection, Clean, Virtue
  • Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
  • Black: Fear, Secrecy, Formal, Luxury
  • Purple: Royalty, Wisdom, Spirituality, Imagination
  • Orange: Creativity, Invigoration, Unique, Stimulation
  • Gray: Balance, Sophistication, Neutrality, Uncommitted
Cost
- $299 Logo Design.
- $449 Logo Design and Business Card.
- $599 Logo Design, Business Card, Letterhead, Envelop, Facebook cover.


Photoshop Assignments