Week 4b 2014

September 8-12, 2014

Assignments: Download 5 Fonts
Description: Download 5 different fonts and Instal.

1. Find 5 fonts.
- DaFont: http://www.dafont.com/
- ReFont: http://www.refont.com/

2. Download Font
3. Unzip Font (.zip)
4. Install font. (.ttf or .otf)

Week 4a 2014

Sept 8-12, 2014

Assignment: Logos (50pts)
Details: Create your own business and design five different variations of your logo.

Your logo must be a vector art graphics, no images on your logo. You can trace with the pen tool or download fonts to get clip art if you want.



-5 logos 100pts

Illustrator Gradient Tool





Illustrator Type Tool
 

Week 4 2014

Sept. 8 - 12, 2014

Assignment: Logo Research
Details: Research what your logo needs to communicate to your consumers.
Links: https://99designs.com/launch/logo-design/bdcd9bb46fad1420/brief

Background Information
-Name in logo.
-Type of organization or product.
-Target audience.
-Type of Industry.

Visual Style
-Word mark: Organization name in a stylized type/font become the logo.
-Pictorial mark: An image or shape that is easily recognizable is used to represent your business.
-Abstract mark: An abstract shape or symbol in used to convey the values of your business.
-Letter mark: Letters/initials from your business name are used to create a logo.
-Emblem: Organization name enveloped by a pictorial.
-Character: A character or mascot to represent your business.
-Web 2.0: Representing trends from the internet including gradients, rounded corner etc.

Colors

Common associations in Western culture

• Red: Passion, Anger, Vigor, Love, Danger
• Yellow: Knowledge, Energy, Joy, Intellect, Youth
• Green: Fertility, Wealth, Healing, Success, Growth
• White: Purity, Healing, Perfection, Clean, Virtue
• Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
• Black: Fear, Secrecy, Formal, Luxury
• Purple: Royalty, Wisdom, Spirituality, Imagination
• Orange: Creativity, Invigoration, Unique, Stimulation
• Gray: Balance, Sophistication, Neutrality, Uncommitted

Cost
- $299 Logo Design.
- $449 Logo Design and Business Card.
- $599 Logo Design, Business Card, Letterhead, Envelop, Facebook cover.

Week 3b 2014

September 2-5, 2014

Assignment: Pen Test
Details: Download the Pen Tool test and practice manipulating curves.

Download: Pen Test

Assignment: Trace a professional Logo

Details: download a few logos, open them up in Illustrator and use the pen tool to trace and redraw a couple of logos.

Week 3a 2014

September 2-5, 2014

Assignment: Cartoon (50pts)
Details: Create a cartoon using the brush, bloob brush, pencil and eraser tools.
Don't use any colors.

 

http://www.gocomics.com/explore/comics