Week 4 2020: MyLogo

September 14 -18, 2020

Assignment: MyLogo (50pts)
Details: Create your own business and design five different variations of your logo.

Save As: 07_MyLogo_XX.ai

Export As: 07_MyLogo_XX.png

 
Your logo must be a vector art graphics, no images on your logo. You can trace with the pen tool or download fonts to get clip art if you want.

Download: Download 5 Fonts
Description: Download 5 different fonts and Install.

1. Find 5 fonts.
- DaFont: http://www.dafont.com/
- ReFont: http://www.refont.com/ 

2. Download Font
3. Unzip Font (.zip)
4. Install font. (.ttf or .otf) 

-5 logos 100pts

Illustrator Gradient Tool





Illustrator Type Tool
 

Week 3b 2020: Logo Research

Sept. 8 - 11, 2020

Assignment: Logo Research
Details: Research what your logo needs to communicate to your consumers.
Links: https://99designs.com/launch/logo-design/bdcd9bb46fad1420/brief

Background Information
-Name in logo.
-Type of organization or product.
-Target audience.
-Type of Industry.

Visual Style
-Word mark: Organization name in a stylized type/font become the logo.
-Pictorial mark: An image or shape that is easily recognizable is used to represent your business.
-Abstract mark: An abstract shape or symbol in used to convey the values of your business.
-Letter mark: Letters/initials from your business name are used to create a logo.
-Emblem: Organization name enveloped by a pictorial.
-Character: A character or mascot to represent your business.
-Web 2.0: Representing trends from the internet including gradients, rounded corner etc.

Colors

Common associations in Western culture

• Red: Passion, Anger, Vigor, Love, Danger
• Yellow: Knowledge, Energy, Joy, Intellect, Youth
• Green: Fertility, Wealth, Healing, Success, Growth
• White: Purity, Healing, Perfection, Clean, Virtue
• Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
• Black: Fear, Secrecy, Formal, Luxury
• Purple: Royalty, Wisdom, Spirituality, Imagination
• Orange: Creativity, Invigoration, Unique, Stimulation
• Gray: Balance, Sophistication, Neutrality, Uncommitted

Cost
- $299 Logo Design.
- $449 Logo Design and Business Card.
- $599 Logo Design, Business Card, Letterhead, Envelop, Facebook cover.

Week 3 2020 Pen Test & Logo Trace

Sept. 3 - 6, 2019

Assignment: Pen Test
Details: Download the Pen Tool test and practice manipulating curves.

Download: Pen Test

Assignment: Trace a professional Logo (25pts)

Details: download a few logos, open them up in Illustrator and use the pen tool to trace and redraw a couple of logos.

Week 2 2020: Floorplan

August 31 -  September 4, 2020

Objective: Learn how to create and move shapes

Assignment: Nameplate.ai
Description: Using the pen tool create a Name Plate.

Save As: 04_Nameplate_XX.ai
Export As: 04_Nameplate_XX.png

Objective: Using Layers

Assignment: Floorplan.ai
Description: Draw one floor in your house. use layer for walls, doors, windows, furniture and text.

Save As: 04_Floorplan_XX.ai
Export As: 04_Floorplan_XX.png